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The Science of Memorable Brand Names
When creating a name for a new product, service or firm, the number one rule is to make that new model name memorable.
The reason is apparent: If your buyer cannot remember the name of your product, the probabilities that he or she will search it out - much less suggest it to someone else - are slim to none. Forgettable names are priceless. Memorable names are priceless.
The bad news is that the majority corporations ignore this rule and end up with product names which are about as memorable as a yesterday's lunch. The good news is that you do not have to settle for a forgettable name. Creating memorable names is easier than you think.
All it's important to do is take the next crash course in Nameonics - the science of memorable model names.
Nameonics (yes, I am a word geek, and sure, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you may recall from English class, mnemonics are linguistic units which might be kind of like memory aids that make info easier to remember.
Here are six primary Nameonics you need to use to make the model names you create more memorable:
Like catchy jingles, names that rhyme usually stick in an individual's head whether they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming include Mellow Yellow, Lean Delicacies, and Reese's Pieces.
The human brain is hardwired to respond to and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, remember to think in footage as well as words.
Alliteration is likely one of the most typical mnemonic devices. To create an alliteration, begin every word in the name with the same letter or sound. Bed, Bath & Beyond is an alliteration. Other examples include Coca-Cola, Spic and Span, and Krispy Kreme.
A neologism is a newly invented word like Google or Wii. Neologisms might be created by respelling an existing word. Google is a respelling of the arithmetic term "googol". It's also possible to make a neologism by combining two words. Snapple is a mixture of "snap" and "apple."
Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia include Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.
Need your new product to generate a Bunch-O-Business? Then a haplology may be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one in the middle. Examples embrace Toys "R" Us, Bug-B-Gone, and Land O'Lakes.
This Ain't Rocket Science
Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic methods to make their brand name stand out from the competition and stick within the customer's memory bank. Give it a try. You have obtained nothing to lose but a boring, hard-to-keep in mind name.
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